The Dark Knight Rises & Warner Bros

Discuss how the film viewing experience has changed with reference to Warner Brothers and 'The Dark Knight Rises'.
What may the future hold?

       Finance 

• Budget- $250,000,000 estimated 
• box office-$1.081,041,287   

      marketing

• the trailer was split in to 3 parts each being released one after the other.   
•  As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan's Batman trilogy, Warner Brothers announced the trailer on the film's website, telling fans that in order to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.  

     

The Dark Knight Rises was produced by Legendary Pictures (with Warner Bros), distributed by Warner Bros and directed by Christopher Nolan. The distribution of a film includes:the release strategy and the marketing strategy. this film had on of the most elaborating marketing strategies to date. Warner Bros made use of all kind of media and without ''cross media convergence'' this strategy would not have been successful. cross media convergence ensures that the film reaches the widest possible audience.  

www.ibelieveinharveydent.com was the first of a long line of websites dedicated to generating interest in The Dark Knight. 

fast food franchise 'Burger King' linked up with 'The Dark Knight' to produce a burger named the 'Dark Whopper'- this followed with a series of adverts of Burger King ''customers'' doing bad things branding the words ''bring out your dark side'' to coincide with the films name. the fast food franchise also designed a kids menu which came with a free toy of different characters from the film such as 'batman' & 'the Dark Knight'.

Warner bros also sold official merchandise.
                                                 

    Warner Bros sold t-shirts, toys, costumes, nightwear, action figures, phone accessories                                                              and MUCH MUCH MORE!